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Dr. Arthur Cassidy is a well known TV personality expert who comes from Northern Ireland, a former university academic with a major psychological interest in Celebrities both here in the UK and in the USA. He has had a deep interest over the years in the Royal family seeing the late Queen Elizabeth II and Duke of Edinburgh, and all the Royal family on their regular visits to Hillsborough Castle outside Belfast. Over the years he has followed the various members of the Royal family both here and abroad both as celebrities, and also as a family who are constantly in the limelight.  Arthur has observed years of variations in their distinctive personality types and traits by systematic analysis of their narratives, video footage, interviews, traumas and how they have survived as the Monarchy. He frequently helps seasoned press and television journalists who also specialize in the Royal family, with exclusive insights into the motives that underpin their decisions and social behaviours.






As a mental health expert and celebrity psychologist, Dr Arthur has made a dynamic and energetic impact to contemporary television programmes by bringing a fresh insight into evidence based psychological aspects of a wide range of topics on human behaviour seen in today’s terrestrial channels.

His psychological expertise and warm personality is constantly sought after by television executives, researchers and producers for high profile reality shows and serious documentaries.  He began his TV career as one of the ITV Celebrity Big Brother psychologists during filming at Borehamwood studios when the late Jade Goody and famous Indian Bollywood star Shilpa Shetty were housemates. It was the beginning of Arthurs interest in the study of reality tv as a social experiment and he participated in the spin off show Big Brothers Big Brain. At the same time his interest in the Royals became his major focus and has been ever since.

He is a trained TV presenter being mentored by Mark Webster, ITN’s former Moscow Correspondent, also by Marverine Cole, now often seem as a seasonal presenter on Good Morning Britain. and has many years of broadcasting experience across BBC World Service, Sky News, ITV and Sky Atlantic, RTE and American Tv Channels.  Arthur was invited by a well known television production company working with ITV in 2018 as a specialist contributor to the ITV Documentary “Prince Harry: Four Royal Weddings.” He brings psychological perspectives and informed content to viewers on the personality and lifestyles of the royals as celebrities and is the UKs leading psychological expert on the young Royals in particular The Duke and Duchess of Sussex.  

Dr Arthur Cassidy C.Psychol AFBPsS


With an academic background also in Social and Political science, Arthur has a continuing deep interest in the personality and underlying motives that drives our top politicians and world leaders. He is frequently invited to broadcast on Boris Johnson, Donald Trump, Vladimir Putin and many others on the world stage. Recently he has been a regular expert and panel guest on political celebrities with GB News, notably Donald Trump and Vladimir Putin. A regular specialist contributor on the Mark Dolan Show, Patrick Christy show and is a regular guest with Political editor Darren McCaffrey. As the UK’s leading celebrity psychologist he explores the hidden motives and personality traits of these high profile world leaders but can also see beyond the exterior and probe the depths of their mindset.


He holds honours degrees from the University of Ulster, and his Post Graduate research Doctorate in mental health is from the Queens University of Belfast. Dr. Arthur Cassidy is a Chartered Psychologist and an Associate Fellow of the British Psychological Society. He has taught lectured and examined in various specialities within psychology in Universities and was a visiting Lecturer to the Hong Kong Polytechnic.


Arthur was born in Co Armagh Northern Ireland just a mile away from Gloria Hunniford of ITV’s Loose Women fame. Indeed they both had their voices trained in the same local Anglican choir, Gloria as a soprano and Arthur as a boy soprano and later became a tenor. With a strong drama and musical background in Pantomime Arthur being a trained singer and instrumentalist, he can bring his musical training and experience into the preparation of contestants for reality TV and other talent shows as a voice coach. As a television psychologist Arthur can deal with the following areas of expertise.

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Arthur is currently available for specialist interviews on the Royal family and Political Celebrities ie Vladimir Putin, Donald Trump, Boris Johnson, Rishi Sunak etc for BBC, ITV, GB News, SKY News, Channel 4 and both CNN and ABC.


All enquiries in the first instance to my Agent Sue Hahn: www.celebagents.co.uk

Tel: 020 3198 2200   18 Soho Square, London W1D3QL


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Dr Arthur Cassidy · Dangerous Personalities The Predators
Dr Arthur Cassidy · The Psychology of Happiness
Dr Arthur Cassidy · Psychology of Reality TV